These surveys help landed Nike on Forbes' 'Top 100 companies to work for.' Disclaimer: This work has been submitted by a student. 12th Dec 2019 Dissertation Reference this Tags: Fashion Consumer Decisions Customer Satisfaction. To succeed in social currency, brands focus on initiatives that help consumers manage their lives more effectively and efficiently. This is not innovation for innovation’s sake — it’s advancement for the customer’s sake. I called Nike as I was away on holiday when I purchased and was asked to send photos of shoes and I would receive a refund. This is not an example of the … For Nike Inc., job satisfaction plays a very important factor into their companies success. They broke within a week. Customer Analysis of Nike Shoes User. To sum up, to satisfy the needs of customers, and to get its products sell well, these are Nike's goals. “Customers prefer what they perceive as Nike’s higher quality, but this is offset by higher average prices,” Fornell said in an analysis provided by the ACSI. Worst customer service and they’ve now stolen from me Purchased some shoes in store in August. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. 5482 words (22 pages) Dissertation. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. Nike Store Purchases: Even after 30 days, you'll still need to return the item to the Nike store where you made your purchase. CUSTOMER SATISFACTION TOWARDS NIKE AND ADIDAS is an original work done by Me for the partial fulfillment of my MAJOR PROJECT REPORT. Nike’s approach embodies the notion of customer-centric innovation; it is using advanced analytics and machine-learning to create actual value for customers. It enhances customer satisfaction, improves quality, motivates staff to work, increases productivity, reduces defects, resolves problems faster and reduces costs.’ (Nagaprasad and Yogesha, 2009) The aim of this paper is to write a report that examines some aspect of an organization’s quality. Nike Authorized Store Purchases: Please return your shoes to the original place of purchase. Several branches of stores for this company located around the world as well as in… Customers often make their choices according to their practical uses. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. Nike continues to monitor the satisfaction of their employees with random surveys to random employees. If you cannot visit in person, contact the store to discuss your options. Also Nike company provides the customers with unique shoes aimed at different kinds of sports like basketball, football, and others. Nike’s social currency score was the highest among the 90 brands assessed in the report, and 20% higher than the brand average. I hereby certify that all the Endeavour put in the fulfillment of the task are genuine and original to the best of my knowledge and I have not submitted it earlier elsewhere. Under Armour was not far behind, with a 112 Social Currency score. In a way, Nike is going “big picture” and “small scale” at … Contact the store to discuss your options for Nike Inc., job satisfaction plays very... 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