The areas of concern include the impact on other businesses, investors and consumers. The results indicate that marketing professionals vary their ethical decisions depending on which marketing mix decision they face. It examined whether the quality and consumer-perceived product quality of a consumer-brand relationship affects corporate brand loyalty. Various decisions are involved in the Product element such as: Quality of product Safety of product Packaging and Branding Issues Product Warranties There issues are of vital importance and does have certain ethical obligations associated to it: Quality of product: The demand for high – quality products is of key issue. In this study, marketing ethics is studied according to elements of marketing mix as product, price, place and promotion. Many times, employees and other individual members of the electronic commu nications community do not use technology in the manner that its developers envisioned. The way a company conducts its market research these days can have serious ethical repercussions, affecting the lives of consumers in ways that have yet to be fully un… There is thus a strong case for site owners, advertisers and self-regulatory bodies to work together to ensure that sites are aware of the audience they are attracting and that they make it easy for children to understand quite clearly the difference between what is designed to entertain and what is designed to persuade.Journal of Direct, Data and Digital Marketing Practice (2007) 9, 30–46. Ethics can be viewed in terms of the needs of' … The top three ethical issues in 1977 were bribes, price discrimination and unfair pricing, and dishonest advertising. Such a formal theory of the value realm (Hartman, 1967) can be used to make an overview of different kinds of ethical challenges firms face when implementing e-marketing and e-advertising. However view of matter will change over time. On this basis, we argue for more emphasis on basic ethical principles to protect the autonomy, dignity, integrity and vulnerability of human persons and of different stakeholder groups. (PsycINFO Database Record (c) 2012 APA, all rights reserved). However, such general concerns must be accomplished with a framework for decision-making by marketers with regard to concrete priorities in the daily work of marketing and advertising in the digital environment. Findings indicate that the four factors of the scale – security, privacy, non-deception Compared to the conventional marketing These problems are better addressed through self-regulation guided by a vision of advertising and business in the service of society, and by the marketer's own sense of integrity than through external regulation. These issues can be examined from the perspective of such components of the traditional marketing mix as product, price, place and promotion, which are under the control of marketing executives. This paper identifies areas of ethical concerns that are specific to e-marketing, and determine an agenda of issues that require examination by researchers and practitioners alike, based on a rating of their urgency and importance by internet users. In the context of marketing mix, the importance that product, place, price and promotion have been discussed. This suggests that marketing should enhance the information and the freedom the potential customer brings to the market transaction. In this paper, we explore ethical issues heightened by the use of technology as well as examining some of the means for managing these ethical concerns. Marketers’ use of the new information technologies has provided the opportunity for improved market segmentation and target marketing. Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. of demarcating the imperatives determining the limits of accessibility between consumers and businesses. The article begins with a discussion and evaluation of the two major normative ethical theories in moral philosophy. 3 0 obj
Social media marketing blends the personal with the professional and gives businesses intimate data about consumers. these concerns to develop repeat customers and a robust Web business. Drawing on the theory of information two types of uncertainty are described: system-dependent and transaction-specific uncertainty. On the complementary side, the business perspective has also been investigated so that the discussions about the current state of online marketing are not limited to a consumer-oriented approach. Defining and achieving this information and freedom is difficult, but marketers suggest that the market itself drives out major violators, a suggestion less persuasive concerning increasingly complex goods and services. According to the American Psychological Association, children view more than 40,000 commercials each year. Questions that have been raised include: the blurred line between data collection and the invasion of privacy as well as the grey area between attracting consumers and deceptive advertisement. The seven big problems will drive content for the entire AMA community: a multi-faceted and diverse group of professionals in marketing and sales, academic researchers and educators, and collegiate marketing hopefuls.The AMA’s intellectual agenda seeks to s… It attempts to explain the decision-making process for problem situations having ethical con-tent. The advantages of ethical marketing. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. the Internet, such as pop-ups, cookies, and spam, have raised concerns on the part of Internet users. implications for e-retailers and are likely to stimulate further research in the area of e-ethics from the consumers’ perspective. Each society will have it own unwritten code of behavior. The paper concludes that whilst not every marketer embraces the use of the Internet, this “new kid on the block” has become an accepted part of marketing activity. ResearchGate has not been able to resolve any citations for this publication. Technology fosters these changes because comput ers and telecommunication technology minimize the impact of time and place on organizational communication. This paper considers an apparent dichotomy, with companies investing in ethical programs whose worth their employees and managers question. Additionally, they believe that the behavior of top management has the most influence on decisions in ethical situations. Recognition and respect for ethics, covering a wide range of issues can be used as USP (unique selling point) for a company. Some of the ethical issues experienced in traditional marketing practices are encountered in those of e-marketing as well. In 1977, 70% of managers were concerned about marketing issues. The topics discussed within this framework will be enlightening for the ethical decision making process and practices of e-marketing. However, with new technology channels for communication come new challenges to the ethical standards for social conduct. Material such as pornography is, potentially, freely available everywhere. While marketing has existed since the start of commercial trading, it has become more and more of a grey area for businesses in recent times. Social critics claim that certain practices of marketing hurt customers or society. Privacy is a high-profile public policy issue that affects consumers and marketers. Other promising research topics are use of deception, advertising to children, ads for legal vices, negative political ads, and stereotyping in ads. As a result, marketers often get away with illegal and unethical behaviour. During … Remaining ethical in your marketing requires a workable strategy. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. You can request the full-text of this article directly from the authors on ResearchGate. Interactive media such as the World Wide Web are increasingly popular venues for marketers. Fear of online fraud is just one factor that keeps many consumers from even considering digital transactions. This study develops a reliable and valid scale to measure consumers’ perceptions regarding the Marketing, like any other area of business, has a certain level of ethics that marketers need to follow. Marketing to children is considered an ethical issue because children can be highly impressionable. Marketing receives much criticism. Below is the list of reference and textbooks used for this article. 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