AI analyzes the customer’s financial context and provides insights on how to become more effective and improve their financial life. This is where the new-age fintech products have an opportunity to score. Consultancy and support from 2ndQuadrant for online trading platform boosts PostgreSQL database performance by 400%. DBS is shaping up to be a fintech innovator when it comes to both external customer facing digitisation as well as using tech to provide operational efficiency. The app’s user flow was designed with constant feedback and clear actions for users to take, guiding them along which creates trust in the app. In this way, users were given the opportunity to build rapport with the app. With this case study, we encourage you to view your own financial products through the lens of the future. UX case studies are one of the most essential parts of a UX designer's portfolio. In addition, we should remember that mixed reality will not instantly replace desktop and mobile banking solutions, which is why VR/AR design solutions should be easily adaptable for online multi-channel use. The 13th largest bank in the US pivots for digital era. Minimalism in design is not about flat color palettes and non-skeuomorphic buttons—although often that helps—it’s about how information is structured and the cognitive load required to use the given features. The app breaks the process of gathering all the essential information into bite-sized, distinct steps—making the system smooth and simple. The knowledge base was organized to reflect various user personas (student, married, retired, homemaker, etc.) Their money, safe in escrow, would be refunded if the form wasn’t submitted. Fintech Case Study: UI/UX Design Concept of Mobile Banking App for Neobank - YouTube. From there, the app suggests various options (using historical data and machine learning) and users can invest towards that goal with monthly deposits. We believe that, in the future, this will be a rarely used function because, thanks to open banking connections and global digitalization, the majority of recipients could be easily found since they will already be connected to the user account. Ether — UX/UI Fintech Case Study. Most still lack the clean interface design and refined user experiences that have become commonplace in other types of apps, but the change has already begun, and more apps and services are creating better defined, smarter experiences that address user needs. So we moved the requirement for KYC registration to the end of the process. By the time we started to work together, Bofin had ramped up a team of 50+ developers who were all busy overcoming the technical challenges posed by such an ambitious project. Thank you!Check out your inbox to confirm your invite. The investment process in India requires that investors complete a one-time Know Your Customer (KYC) form. Let us introduce you to the world's first mixed reality banking design concept by UXDA: Video of world's first mixed reality banking design concept by UXDA in action. Such a virtual bank could prepare personal offers based on a customer's preferences, financial track record and similar customer analytics. MAKE THE ESOTERIC APPROACHABLE. Case Study: How Moving to HubSpot CMS Revolutionised UX, Sales & Marketing for Tradeguider Published by Maria Milea on June 30, 2020 under HubSpot As a digital growth agency for the Financial Services industry, we get a lot of requests for website rebuilds, redesigns and CMS migrations. A helping hand for entreprenuers. ... We worked closely with both the CEO and Head of Product to completely redesign both the UX and UI. This will provide a scrollable accounts list convenient for multiple account owners. This requires deep adaptation of UX/UI design principles and methods for the depth of volumed space. good to know that the level of coincidence in the findings is so great, This wasn’t just for clarity and keeping the app light-hearted; it was specifically to make sure users always had a path forward in order to complete a task, or go back, or read more about the feature. For any blank states (zero-data screens), we provided clear call-to-action buttons so users were sure about the next step. The In the case of VR/AR banking design, we especially need to remember that the main criterion for quality is simplicity. This cut the time to enter required data into the KYC by half…at a minimum! Resolve the high dropout rate that occurred before users started making investments. Investing is hard enough, so we made a conscious effort to keep things simple, both for process and interaction. The last section, and the heart of virtual banking, is a banking AI-based advisor. Usability is an essential requirement in the fintech space so once the framework for the backend was in place, they engaged with us to start work on the user experience of the mobile app. From being a relatively early adopter of AI chatbots within its mobile banking app it is now adapting to the era of open banking with an API platform. After opening a list of particular account transactions, users can use the menu on the right to search for specific transactions, change the history time range or filter transactions by type, beneficiaries or categories. Overviewing the financial product marketplace through AR headset right from the office to get additional funding for the business. Fusioning Fintech and VUI — a UX case study. Fintech startup case study. On the dashboard, the user sees a summary of his/her main account, cards connected to the account, an expenses/income bar, upcoming payable bills, favorites to whom to send money, a budget data chart, profile icon and five-section navigation bar. While regulatory requirements state all investors must complete the KYC, users needed time to build trust with the app first. As complex tools with tons of functionality and customization, most provide insufficient training and education—and don’t even get … With the power of Financial UX Design, we can help you turn your business into a loved financial brand that has a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty. To create mixed-reality banking solutions, we need to develop technology that's behind VR/AR, but the main success factor is still all about the user experience. Users who didn’t complete the KYC still had to provide their essential information, so it was important to make input easy and fast. Unfortunately, financial services is no exception. The updated process has built-in suggestions based on market heuristics and can help users with their goals more accurately. Those requirements also provide an opportunity to educate within the product in a fun and informative way. With the appropriate context, financial apps can offer a pleasant and interesting user experience instead of following the drab status quo model. We might not be able to know exactly what tomorrow holds, but we can do our best to prepare today and become the pioneers of the future. Immersive devices create an immersive experience by hiding the physical world and replacing it with virtual reality. ... We are Product Design Studio - we translate your business goals and objectives into insightful UX, remarkable UI and distinctive visual concepts. Mastering Fintech UX – A Design Case Study. ... Fintech. At every step along the way, they can see what is happening, their current progress, and what’s next. Interesting. While regulatory obligations often require that financial apps behave in a certain way, there are opportunities to make the experience fun and hassle-free for users while still keeping it professional and easy to use. Subscription implies consent to our privacy policy. To reduce operating costs, improve data capture and speed time to market, Hyperion needed to digitise existing products and processes, and accelerate new product delivery. Redington had determined a use-case to create a digital, centrally accessible way to document the investment fund review process for their main client. UX Case Study: A SpaceUX Shuttle in Global Transaction Banking. One overarching goal was to provide any user—regardless of experience—all of the information necessary to make wise investment decisions. With Fisdom—an investment app designed to make investing easy for people without an education in the Indian stock exchange, the client has three main goals: Fisdom operates differently than most investment apps or services. Some banks and Fintechs are already trying out VR/AR features in their products. Earlier this year, as part of Codal’s UX Case Study series with Usability Geek, I analysed the interface and user experience of the robo-investor Acorns, a popular fintech app. This creates a sense of trust in users. For UXDA, it was a daunting challenge to create a cross-platform design language that makes our VR/AR banking solution available for every channel, but we succeeded. This way, users could read up on anything they didn’t understand and skip everything else. achieving a greater engagement than the existing version (at least in During the research phase, we found that there were a few government-approved APIs that scan for and provide essential personal information. This is the only way to enable the best possible service and opportunities for the user. In this mixed VR/AR banking design concept UX case study, we will not delve into a voluminous description of our financial UX design process. How to Raise the Rate of a Mobile Banking App from 2,8 to 4,7 in Google Play. How to Create Banking Super App Based on 10 Latest Tech Trends, 3. In any case, it is Fintech startup Payment Courier set out to eradicate this pain by developing a payment plugin that can be integrated into … But, true mixed reality potential lies far beyond games; it's a new digital platform that provides a revolutionary user experience. Let's say “hello” to the future and dive into how this kind of banking service could look in VR/AR and how we would be able to use it. By continuing to use this site you agree to our. UXDA's approach is described in great detail in our previous financial UX design case studies: 1. UXDA team of UX experts and UI designers created this UX design concept of a mobile-only challenger bank to demonstrate how it might look and work. Case Studies. Those risks paid off; the Fisdom app now has hundreds of thousands of installs (up from 1-5k pre-redesign) and a 4.2-star rating on the Google Play store. Sometimes it’s because they like the company, sometimes because they think it’ll do well, or perhaps because a financial expert recommended it. The only way to be ready for the revolutionary switch to VR/AR digital reality is to start generating ideas and concepts today. Get in touch with us! The National — Wealth Management Bank, (NWM) is the 5th largest investment bank in Canada.It is headquartered in Montreal, with branches in most Canadian provinces and benefits from one of the largest investment advisor networks in the country. Mixed reality will be established by two types of devices─holographic and immersive. For example, a user sees a blurry recent transactions list in the background and can move it to the front by just clicking on it or swiping up the payment list. Checking recent transactions through an AR headset while having a picnic in the park. In this app, the process is reversed. Friendly error messages, highlighted calls to action, and helpful hints simplify complex processes without getting in the way. In considering the transition from 2D screens to a 3D VR/AR platform, we have rethought the app interface from a 3D perspective by adding depth. There is a lot to like about Acorns from a usability perspective, but one of their savvier design choices was intentionally making some of their processes harder to complete. There are hundreds of useful financial products, but the majority of bank users aren't even aware of them. For example, if we are in a virtual or augmented reality session, do we need to exit out to check a few transactions or send money to relatives using mobile phones? The client’s concern was that a significant percentage of users would use Fisdom to make their first-ever investment, so it was critical to educate first-timers about the process without making the experience “too novice” for everyone else. Tejas Bhatt. This investing method removes the complexity of choosing individual investments (though users can still invest in whatever they’d like), which makes it critical that the app builds trust with the user every step of the way. As complex tools with tons of functionality and customization, most provide insufficient training and education—and don’t even get me started on documentation. ... Our brief stated that we had to generate a product involving fintech and voice user interface. Analyzing spendings and setting up budgeting through an AR headset while enjoying hot cocoa on the winter holidays in the countryside. Creating a quality fintech user experience for apps like Venmo is extremely challenging. With Fisdom and several other apps like Wealthy and Sqrrl, fintech apps in India are improving thanks to a user-centered design approach. Compared to the desktop or mobile experience, VR/AR design is not limited by the screen size. With a small amount of extra effort and thought, creating clear and simple experiences is actually made easier when requirements like regulations need to be followed. UX Case Study: World's First Mixed Reality VR / AR Banking Design Concept. Competitor analysis—apps in the fintech sector targeting the Indian audience lack polish and do not provide the inviting experience expected by the younger user base. We did so by creating a palette that sported bright hues to support the light and playful concept of the application. In addition to traditional financial products, such as new accounts, cards, loans, insurance, investment, or business-related banking services, there could also be a funding platform on which the user can create crowdfunding for his/her project or help other projects. This will enrich consumers' experience with as-seen-in-a-movie opportunities in all the industries, especially after AI and 5G integration. By identifying their users and tailoring the experience towards a niche, the legal restrictions and requirements are a challenge to design for rather than a problem to circumvent. SHARE. It was obvious that the KYC was too cumbersome, and the process of completing the form needed an overhaul. Make the app more visually appealing—Fisdom is intended for anyone interested in investing, not just for commercial use. Let us introduce you to the first mixed-reality banking concept that includes virtual reality banking, augmented reality banking, tablet, desktop, wearable and mobile banking. Case study: Product Strategy, UX, Design Systems . So, let's explore in detail how UXDA's mixed-reality banking could enrich the future banking experience. Thence is a product performance UX Design company, dealing with a wide range of industry verticals such as Enterprise Saas, Consumer Internet, Fintech, Edutech etc. ... Design The MVP is an incremental roll-out design approach aligned by user research and concept validation and usability studies. Yet because of the wealth of alternatives, the initiative to make the app fun and engaging had to be taken into consideration throughout the entire process. Fintech Innovation Studio. although in our case we work more from the concept of emotional design, In 2018, Froggipedia—an AR app designed by Tejas—won Apple’s “iPad App of the Year” award. Managing the bill payments through smart glasses while waiting for a transfer between flights. It has voice processing and could serve the customer even without opening a virtual banking app. The user can switch accounts from a card view to a list view just by tapping the switcher in the upper left corner. UI Design Best Practices and Common Mistakes, Empty States – The Most Overlooked Aspect of UX, Simplicity Is Key – Exploring Minimal Web Design, Heuristic Principles for Mobile Interfaces, Designing for Readability – A Guide to Web Typography, In the Spotlight: the Principles of Dark UI Design, Coliving Trends for the Remote Work Lifestyle, Information Architecture Principles for Mobile (with Infographic), Evolving UX – Experimental Product Design with a CXO, Paving the Path to Purchase – eCommerce UX Best Practices. In the Indian market, this design shift was risky; Fisdom was one of the first stylized personal finance tools, and other companies have only recently begun focusing on UX. The elements behind are out of "depth of focus," thus creating a space volume effect. Activating the banking AI advisor through an AR headset to schedule financial tasks while on an adventurous mountain hike. Sales +1 512 333 1291 This made the choice easier to understand. Investing long-term is daunting, and few of us know exactly where we want to be financially (aside from “I want to be rich”). Delightful banking 3D dashboard overview through smart glasses while enjoying the sunset on the beach. VR/AR has one of the highest projected growth potentials, according to tech experts. Please note that this case study was written in 2016 and lots of things have ... Redesigning the UB Smart Bus app — UX case study. Fintech Case Study: 10 Tech Trends That Will Completely Change Our Banking Experience Published on August 11, ... UX design case study of how online banking user interface should work. Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. This is especially challenging for an investing app, not only because the content needs to be open and easy to understand, but also engaging to promote usage. Launch your new Fintech brand quick and easy One-day workshops Customer Journey Mapping. The virtual bank ecosystem of the future should provide not only its own products but also third-party services. UXDA stepped on the Finovate Europe 2019 stage in London beside other world's leading finance innovators and influencers to demonstrate which direction the financial industry is heading to. The ability to write a well-structured UX case study is also one of the basic skills that a competent UX professional should have. If we look a bit further, we can see the disruptive perspective of AI that will go well beyond banking, completely transforming digital customer experience, and even providing super-powers to mankind. This design approach helped to learn and solve major pain points and user needs. Investing is challenging enough, so we focused on clear labeling to indicate when and where users were required to provide input or move forward. We assume that login screens will not be needed in the VR/AR future. To help simplify the process, we added visual associations to all financial goals. Users can filter content based on their lifestyle or level of expertise. We even went one step further and gave three days for users to complete the KYC after making their investment decision. SG New Tech. I got tired of seeing things that need to be fixed... so I became a UX Designer. So, UX case studies play a very important role in UX designer's life. Much of this data worked perfectly for the KYC, so users could save significant time by either scanning their tax permanent account number (PAN) card or by entering the PAN manually (all Indian citizens have a PAN). By providing visual associations with goals and clear financial targets, users can understand and see the expected outcome of their investment. Lean project: Toone. This case study is second in a series of UX design concepts that shares the future of the financial industry via UXDA visualization. In most cases, the banking dashboard will be the first screen the user will see. The search bar in the payment section is for searching previously made transactions, as well as creating new ones. hello@uxstudioteam.com +36 20 516 9779. Research ways to improve the investment registration process (more on this later). The user can easily swipe account cards to see the balances of his/her other accounts. A New Way To Delegate And Split Expenses: Fintech UX Case Study. This article is a User Experience (UX) Case Study of the Venmo app. Get in touch. ... Read the case study. La Sirenita Case Study. Over the last decade, Tejas has designed products for the top startup in India and some of the world's largest financial institutes. Financial apps are seemingly at a disadvantage because of regulatory and legal requirements. To establish that trust, we turned the process inside-out: Allow users to try the app, make their investment decisions, and when ready to invest, complete the KYC form. The onboarding wizard provides a clear message: This app is a simple, fun investment app to help you achieve your financial goals. How we solved user drop-offs: A FinTech mobile app case study. From the get-go, it was important to set a playful tone—colorful sign-up screens convey a distinct personality and small transition animations help increase engagement. For example, Westpac Banking Corporation and Current provide financial data visualization and budgeting through smartphone-based augmented reality. Prior to this, information was recorded on spreadsheets, Word documents, and paper documents. I Both virtual and augmented reality should relate to the experience in the real world. One of the largest challenges of VR/AR banking design is user interface transition from two-dimensional (2D) to three-dimensional (3D) interactions. Nice, I have been personally using wealthapp (https://wealthapp.com/ ), it's simple to use but not very happy with the site design though :-). You just ask your voice assistant or choose from the app list to open a banking app and get automatically authorized to log in. Case study: Citizens Bank – fintech friendly. Fintech UX Case Study. It's always a hassle to split expenses with friends, especially during online payments. By tapping on the backward bullet, the user easily switches from sending money to requesting it. Virtual reality (VR) and augmented reality (AR) are nothing new for passionate gamers, but, in other industries, especially banking, it could cause a revolution. Let do great product together. since it confirms that the methodology used was the correct one. Users who already completed the KYC were automatically 95% complete and only needed to confirm their information and provide a digital signature. ... Our case studies are derived across the breadth of our experience in solving pertinent challenges for our clientele across industry verticals. Solutions. In an exclusive case study we uncover the TOP insights of creating an exceptional UX for a corporate banking product by iGTB that consists of … Mastering Fintech UX – A Design Case Study Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. If the user opens this section, he/she can ask anything and see recent personalized offers and insights prepared just for them. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry. In the future, a bank that strives to ensure easy and smooth flow for its users should be easily accessible inside a VR/AR experience. However, in UX, these limitations can be a blessing and provide a structure for designers to work with. This included simple usability tricks like showing the number pad keyboard for number-only entry fields, using the camera to scan documents or cards where available, etc. Users can see more account details by tapping on it. Checking the banking account list through AR headset while relaxing in a boat on a picturesque vacation. DCU Fintech Case Study. Koru UX Design Inc., 7600 Chevy Chase Drive, Suite 300, Austin, Texas, 78752, USA. Multi-step processes were also made apparent by indicating progress with steps remaining, options to skip (when possible), and clearly showing a redirect, as seen below. This still left a significant challenge: Actually filling out the KYC is a ridiculous process. Starbucks Case Study. You can find previous UX concepts of future digital banking here. UX Case Studies. This sharpened our focus on building trust through visual appeal and ease-of-use. Thence: Fintech UX Case Study (Golden Pie) Thence helped to craft the User Experience(UX) for India’s first online investment platform for bonds and debentures. Such budget data visualization is provided for every connected account. Tejas designs impactful digital products and works with major Indian startups, including the world's largest bank and credit card company. If you are seeking an exceptional competitive advantage in the digital age, contact us! Tejas designs impactful digital products and works with major Indian startups, including the world's largest bank and credit card company. A study on the UX of point of sale (POS) payment services. As a side benefit, visualizations also provide a way for users to learn about those options and make better-informed decisions for investing their money. This allows the user to “feel” his finances in a completely different way and discover a revolutionary, previously unseen virtual banking environment. We started off doing a netnography to study the market, see what the competitors were doing and identify potential market gaps. How We Designed the World's Most Awarded Banking App Concept, How to Create Banking Super App Based on 10 Latest Tech Trends, Banking Back-Office Transformation that Led Vendor to a Global Expansion, How to Raise the Rate of a Mobile Banking App from 2,8 to 4,7 in Google Play. the previous tests). The potential of VR/AR's power to create an exceptional user experience is still undiscovered, which is why’ UXDA took on the challenge to demonstrate how this kind of future banking would work. The main question is: how will everyday services work in the new environment, especially banking? USA. When people move roles or leave the business, hard-won experience and knowledge is lost. Product: NextGen enterprise Platform for accountants. A battle for small business Most people won’t notice which brand of payment terminal they’re tapping their card onto when they buy a latte, because from their perspective, they’re all the same. Subsequently, the visual design turned out wildly different compared to other fintech tools. Solutions. Properly structured VR design should reduce the painful effect of a mismatch caused by the difference between the eyes’ tracked movement in virtual reality and the feeling we perceive from physical reality through our other senses. This level of customer experience was uncommon for the client, so we delivered detailed animations as specs to the development team so they could better understand our design strategy and how they should implement our designs. * To comply with my non-disclosure agreement, I have omitted, modified, and obfuscated confidential information in this case study. This is not an attempt to make some precision forecast. time, what a coincidence), only for the Argentine market. Today, virtual reality and augmented reality have already become mainstream in the gaming industry. We provide dedicated UX teams to brands worldwide. Typically people invest in stocks, bonds, or a multitude of other things based on…well, anything! Thanks to its potential to engage, it attracts a lot of interest from gamers who want to enjoy lifelike, immersive experiences. Originally, the KYC was a prerequisite for users to make an investment, but in our usability testing, we found a significant dropout rate during the process. The redesigned flow minimizes unnecessary exit points and guides the users through the activity by moving cumbersome steps toward the end. Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. How We Designed the World's Most Awarded Banking App Concept, 2. Customers can easily detect the situation with expenses by exact categories and compare it to budget limits. In the case of the VR/AR experience, the main sections are located around the user, who can rotate them simply by swiping or by turning your head. FINTECH SAAS PLATFORM. It is highly important for users to maintain control over their finances, so we provide users with simple but powerful budgeting features to track and manage their expenses. This is not an attempt to make some precision forecast 2ndQuadrant and tastyworks boosting! Creating new ones 95 % complete and only needed to confirm their and! There could even be a blessing and provide essential personal information, all which! Suite 300, Austin, Texas, 78752, USA our case studies:.. In solving pertinent challenges for our clientele across industry verticals information, all of which needs to be fun direct. Several other apps like Wealthy and Sqrrl, fintech apps in India are thanks! 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